PRESS RELEASE

NEW NON-PROFIT IS RISING TO BREAK DOWN ECONOMIC BARRIERS
AND INSPIRE WOMEN ANGLERS TO GET OUT ON THE WATER

Bay Area, California / October 10, 2022 / - “Rising to the Fly” co-founders Julia Mitchell and Temma Roby are pleased to announce the launch of their non-profit dedicated to breaking down economic barriers to make fly fishing accessible and inclusive to all women.

 “The concept came to me several years ago when I had some lightly used fly fishing clothes that didn't fit anymore and thought they would be perfect for another angler" said Mitchell. “My experience with United Women on the Fly, committed to diversity on the water, and NorCal Women on the Fly, focused on getting local women on the water, made this a natural extension of those experiences.”

The popularity of fly fishing is on the rise, with more and more women discovering the sense of community, peace, and accomplishment with the sport. It is estimated that only about 33% of people fly fishing today are women making it somewhat challenging to navigate getting started. 

Roby added “When Julia approached me with this idea, I jumped at the opportunity. Not only is our mission aligned with my previous work with underserved communities, and my current work with NorCal Women on the Fly and United Women on the Fly but I have recently and personally experienced the transformative impact fly fishing can bring someone."

Rising to the Fly will work on the honor system and not require women to meet any economic guidelines or pay for the gear, garb, and guidance they need to get out on the water. If you are interested in learning more, making a monetary donation, donating gear, garb and/or guidance, visit us online at www.risingtothefly.com or email info@risingtothefly.com.